Executive Certificate in Influencer & Brand Endorsement Law

Influencer marketing has created new contractual relationships between brands, creators, agencies, platforms, and audiences. Brand endorsement arrangements must clearly establish the scope of promotional activities, content requirements, compensation, intellectual property rights, disclosures, and usage permissions. Influencer campaigns can also create legal risks involving misleading advertising, undisclosed commercial relationships, copyright, personality rights, and reputational harm. Contracts should therefore establish appropriate content standards, approval mechanisms, compliance obligations, and remedies for misconduct. This subject provides a practical legal framework for structuring influencer and brand endorsement relationships in the digital economy. 

Influencer Agreement
Brand Endorsement Agreement

Influencer agreements, endorsement contracts, agency arrangements, and campaign structures.

 Compensation, deliverables, exclusivity, content approval, and campaign timelines. 

 Advertising disclosures, consumer protection, and regulatory compliance. 

 Copyright, image rights, personality rights, content ownership, and licensing. 

 Reputation management, breach, termination, indemnity, and dispute resolution.