Executive Certificate in Digital Advertising & Performance Marketing Contracts

Digital advertising relies on contractual relationships between advertisers, agencies, publishers, technology platforms, affiliates, and marketing service providers. Performance marketing arrangements frequently link compensation to measurable outcomes such as clicks, leads, conversions, sales, or user acquisition. Contracts must establish clear definitions of performance metrics, attribution methods, payment obligations, fraud controls, intellectual property rights, and compliance requirements. Digital campaigns can also create privacy, consumer-protection, data-processing, and advertising-law risks. This subject provides practical knowledge of structuring digital advertising and performance marketing contracts while managing commercial and regulatory exposure. 

Advertising Insertion Order
Digital Marketing Retainer Agreement
Affiliate Marketing Agreement

• Digital advertising agreements, agency contracts, affiliate arrangements, and platform relationships.
•  Performance metrics, attribution models, KPIs, conversion tracking, and payment structures. 
•  Data protection, consumer protection, advertising standards, and consent requirements. 
•  Intellectual property, creative content, brand usage, and campaign ownership. 
•  Fraud prevention, audit rights, termination, indemnities, and performance disputes.